About Us
Mid-City Sales was inspired by a sporting goods store located in Milwaukee that served the community for over four decades with excellent customer service and an exceptional reputation for quality products and apparel. The staff was known to be caring and professional towards all the teams, coaches and customers they served.
The owners of Mid-City Sales had a vision to bring that same kind of business to the Lake Country area, and serve the growing needs of a very sports minded community.
Our Story
Competing Since 2010
We are a family-owned business dedicated to building relationships with the schools, businesses and customers we serve. We proudly say, “WE COMPETE!”
Customers are welcome to visit with our sales team in our new Showroom located within the Retail Store. We carry an extensive assortment of apparel which customers, coaches and team parents can review as they make their final selections. Mid-City Sales offers a wide variety of products from the best manufacturers. Our team enjoys assisting customers through the process of choosing branded, logoed apparel.
Our Testimonials
“We love the quality work that Mid-City Sales consistently produces.”
“Oceans of Fun utilizes their talents for both employee apparel and products which we sell to the public. Their team is reliable, dedicated to customer service and a pleasure to work alongside with. Their products are fantastic and they are always willing to go the extra mile for perfection!”
Shelley Ballmann, President, Oceans of Fun, the Milwaukee County Zoo
“Their team is amazing knowledgeable, and dedicated.”
“Great customer service!
Very happy with embroidery on my uniforms.”
Kelly Meyer
“Stop in and check them out”
“Not only is Mid City a community-driven business with such generous owners but they also have a great selection of spirit wear from all the area schools and colleges. They also are awesome at special orders for your group or team.”
Jennifer Seonbuchner